Keystone CDP
Reactivate Your Customer Data With Vector-Based Intelligence
Customer data is routinely shattered across disconnected silos—isolated web sessions, Shopify/PrestaShop orders, ad network click IDs, and billing logs. Keystone serves as the unified event-driven intelligence engine that continuously captures, cleanses, and synthesizes these fragmented signals into verified 360-degree Golden Records.
Powered by an Anchor/Shadow deterministic identity graph and autonomous schema discovery over schemaless JSONB, Keystone bypasses months of manual data engineering. Instead of static, deceptive last-click models, Keystone maps user journeys as trajectories through high-dimensional vector space—revealing the genuine gravitational pull and conversion velocity of every touchpoint.
Turnkey zero-maintenance cloud hosting for high-growth SMBs, alongside sovereign onsite, private cloud, or air-gapped deployments for enterprise compliance and total data governance.
"Why guess what your users will do when you can algorithmically predict their inevitable behaviors?"
Inside Keystone Enterprise CDP
Real, unvarnished screenshots captured directly from the live platform. Inspect how Keystone turns complex identity streams into intuitive executive control.
Vector Journey Pathing
Multi-Stage Sankey Flow Engine
Model touchpoint sequences as gravitational vector flows. Identify conversion velocity, drop-off choke points, and true incremental lift across channels.
Anchor/Shadow Identity Graph
Sub-4ms Identity Stitching
Deterministic resolution that links device fingerprints, anonymous cookies, phone hashes, and purchase histories into permanent Golden Records.
Discovered Audiences
Radar Overlap & Micro-Cohorts
Automatic behavioral clustering with spider-web overlap mapping. Spot hidden high-margin customer cohorts without manually writing complex SQL filters.
Predictive CLV & Churn
Continuous Machine Learning
Machine learning pipelines that estimate forward 90/365-day value, probability of churn, and repurchase propensity before customers drift away.
Visual Workflow Journeys
Multi-Stage Automation Canvas
Drag-and-drop triggers, behavioral conditions, delays, and instant webhook dispatches into Klaviyo, Meta Ads, Shopify, and CRM destinations.
Audit Fortress & Lineage
Tamper-Proof SHA-256 Provenance
Every single identity merge, attribute mutation, and export event is cryptographically sealed with complete user IP, actor metadata, and lineage timestamps.
Read Security Architecture ↓Clinical Precision
Dissecting the Features
Built for systems architects and revenue leaders who demand mathematical rigor over marketing speculation.
Absolute Identity Resolution
Unified Profile Synthesis
We seamlessly weave together the scattered, fragmented digital footprints of your customers into a single, comprehensive unified profile.
Propensity Sparklines
High-Precision Predictive Analytics
Powered by high-precision predictive modeling, this feature allows you to foresee a user's next action with exceptional, verifiable accuracy.
Anomaly Diagnostics
Root-Cause Diagnostics
Campaign performance fluctuates; it is an operational reality. When metrics dip, our Anomaly Diagnostics engine allows you to isolate and analyze the exact point of friction.
Lookalike Finder & Discovered Audiences
High-Affinity Lookalike Modeling
Identify high-affinity twins of your most valuable customers and isolate high-converting demographic segments.
Audit Shield
Uncompromising Data Governance
Maintain complete, uncompromising governance over your data lineage and user actions, ensuring compliance without unnecessary administrative friction.
Autonomous Schema Discovery
Zero-Friction Ingestion
Our synthesis engine inspects raw incoming JSON data and automatically suggests schemas, labels, and types. No manual mapping for generic "Field 12".
Deterministic Anchor / Shadow Identity Graph
Most customer data platforms rely on probabilistic fuzziness, merging random IP addresses and polluting customer records. Keystone enforces strict deterministic identity graph theory.
Transient browser cookies, mobile advertising IDs, and session tokens exist as Shadow nodes. The moment a user submits an email, checks out on Shopify, or enters an authenticated state, the graph instantly collapses the shadows into a canonical Anchor node in under 4 milliseconds.
Vector-Based Journey Trajectories
Last-click attribution is an expensive illusion. It credits the final receipt email while ignoring the fifteen touchpoints that genuinely generated buyer intent.
Keystone models each customer session as a coordinate vector in high-dimensional state space. Touchpoints apply gravitational drag and velocity acceleration toward the conversion event horizon.
Enterprise Documentation & Developer Hub
Engineered with total transparency for data engineers, systems architects, and technical leaders. Explore our comprehensive platform guides, client SDKs, and REST API references.
Complete Application Guide
10 Chapters • 45 Visual Exhibits
Comprehensive 320-line operational handbook covering privacy engineering, RBAC permissions, identity stitching, and full walkthroughs.
REST API & Ingestion
High-Volume Event Gateway
Endpoints for /api/v1/track, /identify, and customer profile lookup with sub-4ms response.
tracker.js Client SDK
< 12KB Zero-Dependency
Drop-in JavaScript snippet for e-commerce, web apps, and single-page applications with automatic session synthesis and cart tracking.
Security & Sovereign On-Prem
Air-Gapped & Private Cloud
Deterministic cryptographic logs, tenant-isolated data partitions, and deployment configurations for air-gapped security.
<!-- Drop-in Keystone Client SDK -->
<script src="https://keystone.nrs.ai/tracker.js" data-site-id="eq_live_84920"></script>
<script>
// Track custom e-commerce or user interactions with arbitrary JSONB payloads
Keystone.track("product_viewed", {
product_id: "prod_4091",
name: "Titanium Wireless Headset",
category: "Audio",
price: 299.00,
currency: "USD"
});
</script># Direct Server-to-Server Event Ingestion
curl -X POST https://keystone.nrs.ai/api/v1/track \
-H "Authorization: Bearer key_sec_9941a80bc2" \
-H "Content-Type: application/json" \
-d '{
"event": "order_completed",
"customer_id": "usr_94a28f10b7",
"timestamp": "2026-10-12T08:30:00Z",
"properties": {
"order_id": "ORD-2026-8819",
"revenue": 1420.50,
"items_count": 3,
"gateway": "stripe"
}
}'// Deterministic Identity Stitching (Shadow → Anchor)
Keystone.identify("usr_94a28f10b7", {
email: "alex.m@enterprise.com",
phone_e164: "+15559021432",
shopify_customer_id: "cust_881920",
company: "Apex Logistics Inc",
tier: "Enterprise Platinum"
});
// Result: Resolves in <4ms with complete prior session lineage attachedThe Analytical Underbelly
For organizations demanding rigorous insight, Keystone does not rely on the inherent blind spots of simplistic last-click metrics. The platform utilizes advanced behavioral vector attribution to calculate complex audience trajectories and predict paths to conversion with mathematical precision.
It is an enterprise-grade engine designed to quietly and efficiently orchestrate your data strategy behind the scenes, built to satisfy enterprise systems architects while delivering the verifiable numbers data-obsessed revenue leaders require.
The Matrix
Keystone vs. The Titans
| Feature | Legacy CDPs (Omeda/OneCount) | Keystone CDP |
|---|---|---|
| Data Structure | Rigid, "Field X" generic slots | Validated Dynamic Schema Engine |
| Onboarding | 3-6 month "Implementation Services" | Autonomous Schema Discovery (v2.0) |
| Attribution | Last-click / First-click (Static) | Multi-Vector Behavioral Trajectory |
| Data Integrity | Manual cleanup required | Strict metadata validation layer |
| Intelligence | Static Dashboards | Real-time Telemetry & Propensity Scoring |
Schedule a Keystone CDP Demo
See Keystone in action. Request a personalized walkthrough of our vector-based attribution and autonomous schema discovery engine.